Meet The Browns, again. Rebranding was in order for the team and sports fans and design fans have been eagerly anticipating what the new logo and branding would look like and here we go.
From cleveland.com :
The Cleveland Browns on Tuesday morning unveiled their new logos, which will replace previous versions as the franchise's primary logos.
The club kept the team's helmet as its primary logo and the changes were quite subtle. The shade of orange is different and the face mask is brown. The secondary logo features a snarling dog for the Dawg Pound. Team president Alec Scheiner said the team would continue to use Brownie the Elf as a logo, as well.
The franchise notified its Browns Backers presidents of the change last week through email. Recipients were informed to keep checking their emails for the chance to be "one of the first to see it."
The logos are the first of several changes to the Browns' branding this year.
The club will debut new Nike-developed uniforms on April 14, Scheiner said, and hinted the changes are more pronounced than the ones to the primary logo.
The color schemes will remain orange, brown and white. Scheiner would not confirm, as some have speculated, gray would be added as a fourth color.