Mattel, the company which is responsible for manufacturing the famous Barbie doll, has announced that they will be creating a campaign to honor today’s influential women. There are six influential “Sheroes” who will receive their own “one-of-a-kind doll.”
One of the women in particular is Oscar-nominated director Ava Duvernay. Duvernay is the Academy Award Best Picture Nominated director of “Selma” and also the founder of the African American Film Festival Releasing Movement.
“Barbie has always represented that girls have choices, and this Spring we are proud to honor six Sheroes who through their trade and philanthropic efforts are an inspiration to girls,” said Evelyn Mazzocco, the Senior Vice President Global Brands Creative for Barbie Media. “Started by a female entrepreneur and mother, this brand has a responsibility to continue to honor and encourage powerful female role models who are leaving a legacy for the next generation of glass ceiling breakers.”
The Sheroes will be honored at the Variety Power of Women Luncheon in New York City and rewarded with their own customized doll. The dolls can be auctioned off for proceeds which will be donated to the charity of their choice.
The other Sheroes are as follows:
Emmy Rossum: The Golden Globe nominated actress and spokesperson for Best Friends Animal Society.
Eva Chen: The youngest appointed female Editor-in-Chief of a national fashion magazine, Lucky.
Kristin Chenoweth: Emmy and Tony Awarded founder of the Kristin Chenoweth Art & Education Fund.
Sydney “Mayhem” Keiser: The five-year-old fashion designer whose work has appeared in Vogue and who has also signed with J. Crew for the “Little Mayhem for J. Crew” collection, which is set to launch in June.
Trisha Yearwood: The Award-winning country artist, who is also the best-selling author and Food Network host and entrepreneur.