Nike, already a major fixture in the NBA is about to get even bigger brand recognition throughout the league.
A published report Thursday said Nike will be the next brand to outfit NBA teams after Adidas' deal expires at the end of the 2016-17 season.
Details remain to be worked out, but Nike has separated itself after a two-brand race with Under Armour, the Sports Business Daily reported. The deal may be announced Friday at the NBA Board of Governors meeting in New York.
Under the deal, NBA uniforms would have the apparel provider's logo on jerseys, something that has not been allowed during Adidas' reign, the Journal report said. Adidas' logo only appears on NBA warm-ups and replica team jerseys.
Nike would replace Adidas, which said in March it would not bid for a new NBA contract when its deal expired. Adidas made its announcement shortly after the league informed the company, which manages its basketball operations at its North American headquarters in Portland, that it was going to open bidding to other companies.
Adidas is believed to have paid about $400 million for its 11-year deal. The new contract is likely worth significantly more.