Pepsi made a lot of people sick to their stomach and this time it wasn't from the excessive amounts of sugar in their drinks. Pepsi announced Wednesday it is pulling its universally reviled advertisement showing the model Kendall Jenner resolving a street protest by handing the soft drink to a cop.
“Pepsi was trying to project a global a message of unity, peace and understanding (sic),” the company said in a statement to the Daily Beast.
“Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
The spot, which received millions of YouTube views since Tuesday, became an immediate source of mockery and outrage on social media, with users condemning Pepsi for coopting some of the most pressing issues happening in America today.
Bernice King, the youngest daughter of Martin Luther King Jr., even tweeted a photo of her father Wednesday and wrote, “If only Daddy would have known about the power of #Pepsi.”